Translation in a Global Travel Industry

Posted by on Sep 24, 2018 in Helpful Articles |

As the World Travel Market opens in London, with over 50,000 representatives from 190 different countries, what better time to consider how travel and tourism as a sector can best respond to the challenge of communicating internationally and growing overseas markets. Travel and tourism is an inherently international industry, and is already one of the largest online market sectors. But companies in this sector could grow their revenue significantly if they were to address the localisation of products more professionally and market themselves more effectively on the Internet.

Tailoring your message to speak the buyer’s language

The simple fact is that you need to address users of your service in their own language. Although English is the international business language, research has shown that even fluent English speakers are much more likely to buy from a company whose website has content in their native tongue. Producing and maintaining multi-lingual content has become even more important in the last couple of years, as Internet growth in emerging markets has reduced the market share of English online (based on page views) from over 50% in 2002 to under 30% now.

As with all marketing copy, web content selling travel products must be closely tailored to the potential buyer’s needs and desires. This is more important when selling an intangible experience, which must be exciting, luxurious and different enough to get the prospective buyer’s juices flowing and to encourage him to make a purchase. The task becomes even more challenging when you are seeking to attract buyers from different countries, all of whom have different cultural backgrounds and have different which you need to push. For example, as Roy Graff, a former director of in China, explains, you wouldn’t market to Chinese visitors in the same way as you would to westerners:

”Chinese people coming to the UK are interested in the country’s history, but their real focus is on shopping. Many items considered by the Chinese to be luxurious are much cheaper here, and they enjoy trips to places like Bicester village where they can buy British products for less than they can at home. The Chinese are less interested in cultural events like theatre where the foreign words and cultural references wouldn’t resonate with them.”

So when trying to attract Chinese (or indeed, any other) visitors to come to these shores, it’s worth keeping at the forefront of one’s mind what exactly is going to sell them on the idea of making that trip. This is where the localisation of copy becomes a necessity in order to target your message appropriately. As more people the world over use the Internet to plan their trips rather than going through traditional travel agencies, it is vital that your message bridges any cultural and linguistic divides which might separate you from your target customers.

Managing multi-lingual content

Professional translation and localisation are now a necessity for travel companies and tourism organisations alike. But having all this material in foreign languages can pose its own challenges. How do you ensure that foreign character sets appear appropriately on your website? How can you avoid your staff having to copy and paste material in a language they don’t know into your content management system (a recipe for disaster, if our experience is anything to go by!)? How do you ensure you are using translation technologies effectively to keep costs down?

At have seen companies try to manage their translated content in-house, and we’ve witnessed some well-intentioned but horrendously inefficient attempts to take a perfectly good website and make it multi-lingual. It is not a simple matter, and it’s something translation service providers are best placed to handle in consultation with client companies. As with other web projects, it is best to plan how a multi-lingual website will work well before it is actually constructed.

Translate and they will come?

Of course, there is little point having a slick multi-lingual website if you aren’t able to attract enough of the right visitors to make a good return on your investment in foreign language content. The key is to establish where you need to appear online, be it through search engine listings or on partner websites, in order to drive targeted traffic. To achieve this, you really need to have an understanding of the ‘online scene’ in each of your target markets, and a partner who can help you achieve the positioning that will generate returns. It’s also important to measure both your successes and failures in online marketing, as this will enable you to optimise your campaigns over time. In an online marketplace as crowded and competitive as travel and tourism, those companies that seize the initiative to build well-targeted, highly visible and manageable, multi-lingual sites will reap the rewards now and for years to come.

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Tired of poor website performance? Team WP Sekure WordPress Speed Optimization

Tired of poor website performance? Team WP Sekure WordPress Speed Optimization

Posted by on Jun 11, 2018 in Related Articles |

Are you tired of the poor website performance and increased complaints from your visitors that related to website downtimes? Well, there Is an excellent remedy to suit your needs. At Team WP Sekure, you can be of a professional service provider that will take the performance of your website to the next level. The platform uses proprietary website management procedures and techniques to ensure that your site performs at its level best. There is no denying it, keeping a website performing at the best levels requires effort, resources, and skilled decision making. Plus, search engines such as goggle are constanlt raising the bar high in relation to website performance factors.

Features for improved performance

There are various features and benefits of investing in this platform for your website performance needs. They include:

SEO services, daily updates, and backup

There is no denying it, SEO is one of the best ways to improve the performance of any website. Broadly speaking, SEO is a technique that involves optimizing the features of the website to suit both the needs of the user and the search engine. As such, it is a procedure that is best left for professional services provides such as Team WP Sekure. Yes! You can expect daily updates and backups of your website. This helps improve the performance of your website in that it ensures that your website never experiences any form of downtime.

Powerful firewalls for security and malware monitoring

Also, another benefit of the Team WP Sekure platform is that they use powerful firewalls for security and malware monitoring procedures. In fact, the firewalls are customized to protect against almost any time of well-known malware threat that threatens to compromise the performance of your website. More so, the use of advanced malware monitoring techniques helps to ensure that no malicious program sneaks up on your platform.

Monthy reporting

Moreover, you can also expect monthly reporting from the team WP Sekure platform. In other words, they monitor your website on a daily basis and finally provide a monthly report on the performance and progress of your site. Monitoring a website is considered as one of the most effective approaches or improving the speed of a given site

.This type of information is crucial towards determining the nature of the improvements required to take your site to the next level.

Free consultation services

For those novice website owners or even those who are dubious about WordPress speed optimization, Team WP Sekure also helps you to escape such a challenge. The platform provides consultation services for any challenges that you experience with your WordPress website. Furthermore, they also have highly trained website development and management professionals. As a result, you can be sure of receiving high-quality insight each time.


Taken together, optimizing a WordPress website is often a process that requires the appropriate skills and resources to achieve the best results. At Team WP Sekure, you can be sure of working with professional website managers who know your needs. The professionals available on the platform are timely, and they can manage almost every aspect of your website.

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Guarantor Loans your staircase to the Real Estate Market

Guarantor Loans your staircase to the Real Estate Market

Posted by on Feb 14, 2018 in Guarantor Loans |

Investing in real estate can be a dream for most people. It is almost hard to remember someone who does not want their own house. Some people’s ambitions can grow beyond that. Real estate is often considered the most profitable venture a person is able to undertake. Prices of property can rise in a few months and investments can double in a fortnight. Unfortunately, as promising as this field may be, it is also risky, however, that does not deter suitors and hopefuls of investing in real estate.

Sometimes people who find themselves in a bad credit situation may look towards the real estate market as their way out of debt. Despite it being a long shot, this has worked for a number of different people.

Have You Wanted to Invest Cash in Real Estate
Buying property is no mean feat. To buy property you need cash, to invest in the real estate market you need cash. Basically there is a need for cash at every nook and corner of the real estate market. Unfortunately, if you are lacking in credit history you may be unable to get the right amount of finance. Investing in property means a considerable amount of money. However, that may not always be the case. Sometimes you may be close to your investment target and may need a healthy amount of money has a loan to jump start your dream of entering the real estate market.

People with bad credit history cannot get loans from traditional financial institutions. However, there are options to avail an unsecured loan. The best amongst them are guarantor loans. These loans are available for people who have people that can act as guarantor for their loan.

For a financial institution to lend their money to someone they need to have certain assurances. This is why banks look for the credit history of the applicant to adjudge the possibility of their repayment. In guarantor loans, people with bad credit can take these loans. This can put the safety of the money lent at risk, since the risk is too great. To counter that risk, the guarantor comes in. A loan guarantor is someone who has as healthy credit history and agrees to guarantee that the person taking the loan will repay it. In case the person defaults and is unable to make the payment, the guarantor is required to make the remaining payments.

Get a Guarantor to Enter the Real Estate Market
For people who want to kick start their real estate dream, finding a guarantor is a must as long as they are unable to get any other form of loan. Apart from having a reliable guarantor there are little or no conditions that the borrower needs to fulfil, except that they are citizens of the US and that they have a source of income.

Guarantor to help you enter the real estate market may be your parents, spouse, friend, fiancé or anyone that is willing to put their neck on the line for your gain.

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Why No One Wants To Be The Guarantor?

Why No One Wants To Be The Guarantor?

Posted by on Oct 30, 2016 in Loan |

A guarantor is someone who vouches for you and undertakes to, if the user for any reason does not fulfill their obligation to continue payments.

Businessmen and citizens are becoming more difficult to make decisions to borrow. Not only are they cautious. And the other party, the banks are, before approving the loan. placing the clients under scrutiny. No wonder, because the number of loans that are in arrears is growing from month to month.

Number of people who agreed to be guarantors and came into a situation where, instead of their relatives and friends repaying loans from year to year, they have to.

Statistics also show that, due to the economic crisis, fewer people want to be guarantors.

Some banks provide the possibility that the debt prescribes a family member or friend. That family member or friend later must repay the loan instead of the client. This form of debt repayment resembles the obligations of guarantors.

New Possibilities

Some banks have gone one step further and give customers new possibilities. The possibility that in the event of job loss, freeze the payment of war for two years. With the obligation that every three months the bank submitted evidence of employment status.

Guarantors are suing the main debtors, for which the banks had to pay the amounts that are guaranteed. Guarantors mostly obtained disputes, but in addition to being paid off someone else’s debt. To await trial costs, charges can sometimes reach the height of the credit. And if the principal debtor has no job and no assets, no court will be able to help them to collect receivables.

If it comes to that scenario where guarantor repays others’ rate, he has the ability to, said by experienced lawyers, to sue the principal debtor to offset the costs. The guarantor must account and risk. Because if the principal debtor has no property, and in the meantime, was left without a job, there is not too many ways to collect something from him. Then the most common scenario that not only has paid his debt but also wasted ran a set of judicial proceedings.

The process can take from six months to several years. The costs depend on the value of the dispute of the loan amount.

For many banks, it was important to have as much collateral, so they asked for guarantors even for housing loans. However, banks now avoid this type of security because there are fewer and fewer people who want to pay off other people’s loans and guarantee for them.

Many people do not like risk, especially financial ones. Being a guarantor is not at all a rewarding and you must make sure that the person you warrant to really be able to repay the loan. These are just some of the reasons why nobody today wants to be a guarantor.
Fortunately, fewer banks looking for guarantors and loans are generally credited directly to clients. So, if someone asks you to vouch for him, remember what consequences this may have on your financial situation.


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Permanent Life Insurance Policies And How To Understand Them

Permanent Life Insurance Policies And How To Understand Them

Posted by on Oct 24, 2016 in Insurance, Loan |

At first, these kinds of policies are strictly designed for providing coverage for the rest of your entire life.

Also, permanent-life-insurance-policies contain a value of components. These contract deals are giving you reasonable chances to build up your account through parts of your premiums, which go to your account.

Life Insurance Policies

Now we are coming to the famous 702 permanent life insurance policies. Which are, by some funny “experts” designated as retirement accounts. A 702 is permanent life insurance policy, which is solid as any other which is founded by paying higher than usual premiums and that is more than necessary to keep it in force.

These policies are tax-free deals, and from that reason you can borrow policy cash value from it, during retirement. That is whole misunderstanding fuss that came from sellers of 7702s, as a one way toward a tax-free retirement, which is not true at all.

Main difference is that in these policies, loans are not obliged, in general, to be repaid while the holder of policy is still in life, and if policyholder dies somehow, family benefits from the policy. So, retirement policy is somehow different, don’t you think?

If you ask Wohlner, an independent financial adviser, for advice, he would say that taxes aren’t only thing that you should consider when you are planning to apply for retirement saving account but also any option for savings with regards to your complete situation. It is not enough to just aim on potential savings from taxation.


The 702 strategy plans carries many risks with the package. In case you don’t pay back the loan deal, all your investment gains that you borrowed could easily become taxable. These kinds of “afterlife savings” are not so easy to understand. They have many positives aspects when it comes to preparing for all unpredictable situations that life carry, but also cons are quite serious.

For example, if you die while your loan deal is outstanding, lender will make sure that your payments will be repaid from reducing or even eliminating the collected amount your beneficiaries receive, out of policy death benefit for instance. Also, there are other various ways for lender to do this. In some occasions, interest can be charged from any outstanding loan balances. Banks or other lenders, in first place, think about them self. This is business after all, and there is no place for sympathies and mutual understandings. That is why as much as you pay the premium into these policies; it will be eaten up by fees and high commissions provided by banks.
As one song say: “There is no anything pure in this world” – so this should be the slogan that leads you through all possibilities given by institutions such as banks.

Always think twice when you decide something. Specially if you apply for some of their cash loans, saving and retirement accounts, or mortgages loans. If you make few mistakes it can and up eating your plans and destroying your hopes.


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Payday Loans Online

Payday Loans Online

Posted by on Oct 21, 2016 in Loan, Payday Loans |

Payday loans are now conveniently online. Instead of waiting for a line of customers at the lending office for payday loans, you can complete payday loans applications online from wherever you are. When choosing payday loans lending companies you could also choose a match-making service that will match you up with the best and payday loans lending company available to you. Without driving around, you can find the best rates and fees for payday loans online which saves you time and cash!

When completing payday loans, the lending company doesn’t need to check your credit score which makes payday loans a financial option for almost everyone. The three things you will need for payday loans applications is your identification information, proof of employment and/or income, and a bank account. The identification and employment information is for your safety and the payday lending company safety.


You are proving who you say you are which means that payday loans are only available to those using the correct identity–protecting you and the lending company from identity theft.


Employment and/or income verification just prove to the payday loans lending company that you have the resources to pay them back and on time. This verification protects you, the borrower, from the possibility of falling prey to high-interest rates and payday loans fees if you weren’t able to pay back the payday loans during the allotted time.

Because payday loans are getting easier and easier to do, there are more lending companies out there. Make sure that you check the credentials of your choice of payday loans lending company, including and especially when doing online payday loans. You want to make sure that the sensitive information you provide on payday loans application will be safe with the lending company. Also, make sure that the lending company for payday loans follows the state law where you’re located. This would require you to do a little research before applying for payday loans or cash advance payment prior to your payday.

Risk of payday loans

The best way to eliminate the risk of payday loans is to set aside your own stash of emergency cash so that you can have your own payday loan when an emergency comes. That way you don’t have to pay for payday loans fees and interest rates. The biggest risk to payday loans is the interest rates. Payday loans have the highest interest rates within the loan and credit industry.

Payday loans interest rates can add up to four-digit percentage amounts of the payday loans total amount. If you aren’t sure that you can pay back the payday loans by your next payday, it may not be worth the amount of fees and interest you will be paying in return for your payday loans. You may end up paying the lending company more than payday loans amount they gave in the beginning. Payday loans can accrue debt faster than any other loan account in the United States.

Payday loans are there to bail you out when the financial situations are tough, but make sure you weigh the costs and risks to the advantages.



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Is A Guarantor Loan Right Choice For You?

Is A Guarantor Loan Right Choice For You?

Posted by on Oct 7, 2016 in Loan |

If you don’t have good credit rating, or if you don’t have credit rating at all, then getting a loan may be difficult task for you. You will have to struggle to get a loan in the first place, or you will be obligated to take payday loan which will result you paying high interest rates and you could end up in a real financial catastrophe. Not long ago new type of loan has shown up on the market, a guarantor loan. This type of loan provides you to take a loan and a second person will guarantee for the money you took.

What is a guarantor loan?

This is an unsecured loan that requires a second person to guarantee for the money that first person took. It can be taken on one and up to five years and the amount that can be borrowed is between 1,000 and 7,500 dollars. This is a perfect solution for those people who have bad credit history, or for those who wouldn’t be able to obtain a loan on the other way.

This loan is different than payday loan, the interests are much lower and you don’t have any additional fee and charges.

How can you decide if this loan is good for you?

Simple, if you have bad credit history, or you have been rejected by other lenders company, then guarantor loan is the right solution for you.
Here you will have possibility to borrow bigger amount of the money, then, for example, with payday loans, which use all possible resources to target people with bad credit history. With this type of loan, you will be able to refresh your credit history, by making payments on time and proving them you are responsible borrower.

In order to apply for this loan, you will have to be over 18 years old and to have a checking account. You will need to prove you have the means to repay the loan and that you are capable to repay it within arranged time.

Considering guarantor, anyone can be that, considering he or she is not financially linked to you. A guarantor can be family member, neighbor or coworker. In order to your guarantor be accepted, it has to be over 21 years old, with good credit rating and has to be home owner.

Regarding interest rates, they are going to be higher than they would be, if you had good credit history. This, of course, depends on the company, but the usual APR is around 50%. This may seem little too high, but it does represent a risk that lender took and borrowed you the loan. The incredible fact is that this is one of the lowest APRs available for people with bad credit rating. But if you repay your loan within arranged time, it will give you a chance to improve your credit rating.

There are two important factors that should be taken into consideration when you choose guarantor loan: interest rates and additional hidden fees.


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How Text Payday Loans Work

How Text Payday Loans Work

Posted by on Oct 7, 2016 in Payday Loans |

With many new payday loans companies going online, some had to bring forth a new variation to the loan industry and tech stocks. Enter Text Payday Loans. Like most other payday loans, these are generally for small term borrowing and offer little amounts with high APRs.

The basic working mechanism behind a text payday loan is quite simple. Similar to online payday loans, a borrower has to fill out 8 or less pieces of information regarding their age, work related background, expected salary, on an online form, and then send a text message to the lender to get the loan.

With payday loans becoming a fundamental part of the financial landscape across the world. There is no wonder that the advent of smartphones have led to the inception of text payday loans. These mobile payday loans as some like to call have a relatively quick and easy application process. Though different loan companies may have different procedures the general rules to applying for text payday loans are quite similar:

Step 1: Register Online

Text Payday LoansWhen applying for fast and convenient text payday loans, it is essential on your behalf that you visit the website of the lender first hand. On the website they would provide you to fill their registration form thus marking you as registered borrower in their database.

Step 2: Meet the Criteria

Text payday loans are accessible to all borrowers who fulfill the following criteria:

  • Must be 18 years of age
  • Possess a bank account
  • Have a regular income

Step 3: Receive the PIN Code

After filling the online form as per requirements and meeting the criteria for eligibility for text payday loans. The next process is to receive a Personal Identification Number (PIN) from your lenders. This PIN code would be provided to you on to your mobile number which you have registered at the lenders website.

Step 4: Send a Text for Your Loan to the Lenders

Once you have received this PIN code you can use it to send text message to you respective lender’s number regarding the amount which you require as a loan. This would be generally received by your lenders reply confirming that your query was well received and now awaits confirmation from your side.

Step 5: Confirmation

Once both the lender and you are reasonably aware of the required amount to be loaned. Your lender will send you a text asking for your confirmation. Again use your smart phone to reply so as to confirm your consent for the required amount along the applicable terms and conditions. This step essentially completes the text payday loans procedure as after this you would be informed about the amount being wired into your bank account in usually 15 minutes.

Apart from the above mentioned, if you are interested in text payday loans, then it’s a must that you always look for lenders with the following attributes:

  • Legitimate provider with appropriate accreditation and licenses.
  • Should have a good reputation.
  • No hidden fees apart from the cost of the loan.

Customer service

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What Should I Know Before Applying For A Payday loan?

What Should I Know Before Applying For A Payday loan?

Posted by on Feb 19, 2016 in Loan, Payday Loans |

The majority of the population today faces financial problem every day. The reason for these financial problems are often low income, large bills and not being able to spend your money sparingly. Financial problems in households are sometimes connected with the number of family members which means more children, less money, this was recently proven, but it does not mean you should not have children, instead you will have to learn how to allocate and properly use your money.

When faced with unexpected expenses or expected but impossible to avoid, people often choose to contact their bank.

Banks and other financial institutions might provide you with the current solution, but it cannot solve your financial problems forever, the only one who can do that is yourself. When people contact the bank, they can hear about different types of loans bank offers.

For unexpected expenses such as bills, unexpected expenses of fixing and repairing your home or car, people often choose the so-called ‘payday’ loan.

Short term loan

Payday loan is a short term loan that a lender gives to you for a purpose of covering unexpected costs. The amount of money bank gives to you is normally small, up to about 500$, and you are required to repay them when you get your next paycheck. The conditions for granting this loan are not so demanding, a person should have a monthly income, a driver’s license, social security card and a bank account.

The money is instantly transferred to your bank account and you are able to spend it. Having this opportunity to take the money when you need it the most is a true blessing, however when you know you have this opportunity you can become pretty carefree and continue taking it whenever you are in need. This can be not such a good thing, especially if you take another payday loan to cover the cost of repaying another payday loan, you are then getting in a bank’s vicious circle. Some people never leave this circle and the moment they repay one loan they take another one. Taking one loan after another just makes you lose more money in a long term.

Banks interest rates

Even if it is an outstanding opportunity to fix your problems momentarily it is a bigger problem for you later. We should not even talk about banks interest rates and how much will you have to pay them for their services. People who take this loan should have to be careful and calculate interest rates in front, just to be sure they will be able to repay and that they won’t spend their money in vain. Sometimes borrowers have to pay a double of what they took in the end.
The conclusion is that if you are in need for a certain amount of money in this moment, the good idea is to borrow it from the bank and make your repayment in the closest possible time.

The possibility of taking another loan to repay other is not a good thing at all, so take care when you are applying for this loan and calculate everything before you lend money


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